Project Overview
Playful Pup: Big Dog Edition is a line of organic puppy chow specifically designed for highly active large breeds. Or rather, for owners of highly active large breeds. These owners will likely be highly active themselves, or at least enough so to keep up with the high energy level of the puppy. The nutrients to focus on for this group would be ones that strengthen the dog’s muscles, heart, bones, and possibly teeth.
Logo + Brand Guide
Package Designs
Concepts and Rationale
Packaging and logo thumbnails